Fleming College

Strategies for Fostering Client Loyalty

Course Code: MKTG131

Strong client relationships are no longer based solely on goods and services, they are based on the emotional connection a client feels for their supplier. Discover ways to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. Explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships (such as those that take place via technology or at great distances) and determine the pulse of client relationships.